How to get retail agencies to send you submissions

Why retail agencies send submissions where they do

Retail producers send business to the wholesalers they trust to place it. Trust comes from three things: knowing your appetite, getting fast answers, and having a person they know. Every tactic below builds one of those.

1. Make your appetite easy to know

A one-page appetite guide per line, with classes, limits and what you decline, saves producers a guess. Send it to the producers who write that line, not to every agency inbox.

2. Reach the producer, not the front desk

Submissions come from producers and account managers. Find the people who write your lines at each agency and talk to them directly.

3. Show up in person

Dinners with your brokerage team, coffee at state agents association conventions and office visits turn a name into a relationship.

4. Be fastest on the hard ones

When a standard market declines a risk, the wholesaler that quotes first often wins the next five submissions from that producer.

5. Reconnect with agencies that went quiet

An agency that stopped sending business often lost the producer you knew. Find who writes commercial business there today and introduce yourself.

6. Track it

Keep a simple list of which agencies sent submissions this quarter, which went quiet and which you haven't met. Work the gaps each month.

ProducerSpark helps with steps 2, 3 and 5: it finds the producers who write your lines, invites them to meet, and finds who works at quiet agencies now, all from a sentence in Claude.