Choosing insurance conferences as a wholesale producer

How to choose

For a wholesale producer, the best conference is the one where the retail producers who write your lines will be in the room. That usually means regional and state events over the biggest national shows.

Types of events worth your time

• State agents association conventions. Independent retail agents from one state, often with time set aside to meet markets.
• Wholesale and specialty events. Wholesale and specialty association meetings, where wholesalers meet carriers and each other.
• Industry association events in your niche. Contractor, apartment, restaurant and trucking association events, where the retail producers who write those classes go to meet clients.
• Agency network and cluster meetings. Gatherings of agencies in the same network, where one introduction reaches many agencies.

Plan meetings before you go

Most event apps list speakers and sessions weeks ahead. Pull the speakers, find their agencies, find the commercial producers at each agency, and invite them for coffee before the event. Arriving with a full calendar beats hoping to bump into people.

After the event

Follow up within a week with something specific from the conversation, such as your appetite guide for their line.

ProducerSpark can read an event's published speaker pages, find each speaker's agency and the producers there, and send the invitations. Ask it: "Who should I meet at the state agents association convention next month?"