ProducerSpark

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Comparison · For insurance brokers

ProducerSpark vs Lusha for insurance brokers.

Lusha is an affordable B2B contact database for any industry. ProducerSpark is built for insurance brokers: it finds the right producers or decision makers, sources their emails and runs the outreach, inside Claude.

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The short answer

Lusha is a general B2B contact database with a Chrome extension, CRM integrations and an MCP connector for Claude and other assistants. It publishes prices: a free plan with 40 credits a month, Starter at $49.90 a month, Pro at $69.90 and Premium at $399.90, where a verified email costs 1 credit and a phone number 5. ProducerSpark is built for insurance. Wholesale brokers ask for the producers who write their line at each retail agency; retail brokers ask for CFOs, HR leaders and risk managers. Each comes with a sourced business email, the signal behind it and email and LinkedIn outreach, for $99 a month for your whole team.

Side by side.

ProducerSpark
Lusha
Built for insurance
ProducerSpark✓Producers and account managers at the agencies you name, matched to the right agency. CFOs, HR leaders and risk managers for retail.
Lusha✕General B2B data across every industry. You find the right agency producer yourself.
Business emails
ProducerSpark✓Included, with the source and date of every email and phone number.
Lusha✓Included. A verified email costs 1 credit and a phone number 5 credits.
Buying signals
ProducerSpark✓Insurance signals: agencies that write the line you place, companies due for a review, new leaders, conference speakers.
Lusha✓26 dated buying signal types, such as job changes, funding, hiring and leadership moves.
Outreach
ProducerSpark✓Email and LinkedIn sequences with follow-ups that stop when someone replies. Email and LinkedIn on one sequence.
LushaLusha's homepage and pricing page focus on data, and do not describe email sequences.
Where you work
ProducerSpark✓Inside Claude. Ask in one sentence and the agent brings back the list.
Lusha✓Lusha's app, a Chrome extension, CRM integrations and an MCP connector for Claude, ChatGPT, Gemini and Perplexity.
Price
ProducerSpark$99 a month for your whole team, including 1,000 Enriched+ credits. Outbound Agents for email and LinkedIn are $99 a month per mailbox.
LushaFree (40 credits a month). Starter $49.90 a month ($37.45 billed annually, 400 credits). Pro $69.90 ($52.45 annually, 600 credits). Premium $399.90 ($299.95 annually, 3,400 credits). Scale by quote; teams over 5 users talk to sales.

Who you get meetings with.

Wholesale brokers

Commercial lines producers, account managers and agency principals.

Inland marine for contractors, Texas habitational, food and beverage, or the producers at each of 20 agencies you name.

ClaudeFind me the top 20 retail agencies writing commercial P&C for small and mid-size businesses, and the commercial producers at each one.
Retail brokers

CFOs, HR leaders and risk managers.

Finance and HR leaders at growing mid-size companies due for a commercial insurance and benefits review.

ClaudeFind me the top 20 CFOs at growing mid-size companies that are due for a commercial insurance and benefits review.

Which one fits.

Choose ProducerSpark if

When it fits

  • You sell insurance and want the agent to know which producer writes your line.
  • You want the list and the outreach, not only contact lookups.
  • You want one price for your whole team.
Lusha may be enough if

When it fits

  • You sell across many industries.
  • You look up a few contacts at a time from LinkedIn with a browser extension.
  • You already have an outreach tool and only need contact data.

Other comparisons.

vs LinkedIn Sales Navigatorvs doing it by handvs insurance agency listsvs ZoomInfovs hiring an SDRvs Clayvs AI SDR toolsvs Zywave miEdgevs Cognism

Questions.

How much does Lusha cost?

Lusha's pricing page lists a free plan with 40 credits a month, Starter at $49.90 a month, Pro at $69.90 and Premium at $399.90, with lower prices billed annually. A verified email costs 1 credit and a phone number 5.

Does Lusha work with Claude?

Yes. Lusha offers an MCP connector for Claude and other assistants, which gives Claude its contact data. ProducerSpark's Claude connector also builds insurance-specific lists, researches signals and runs email and LinkedIn outreach.

Is ProducerSpark a Lusha alternative for insurance brokers?

Yes. It's built for wholesale and retail insurance brokers, includes sourced business emails and outreach, and costs $99 a month for your whole team.

Prospect Agent

$99/month for your whole team

Your whole team included, with 1,000 Enriched+ credits a month shared by everyone. Extra credits are $15 per 100.
Add Outbound Agents, email and LinkedIn on one sequence, for $99 a month per mailbox.
30-day free trial on every agent. No card required.

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